Inversion Kevin French - Inversion GTM
Inversion Selling™
Methodology Pages
The first B2B sales methodology built from the ground up for the buyer-controlled era. Not an update to SPIN or Challenger. Built on a different physics entirely - and under academic review at the University of Houston Sales Excellence Institute.
About This Section
Inversion Selling is a named B2B sales methodology currently under academic review at the University of Houston Sales Excellence Institute. It was built over ten years of documented observations about what actually closes complex B2B deals in technology services - not what the methodology decks prescribe. The core insight is a physics law: push harder, and buyers resist more. Pull back, and they lean in. Every section of Inversion Selling follows from that law. MATH qualification, the six-stage pipeline model, the Buying Advisor concept, and the Cost of Inaction framework are all expressions of it.
Methodology Pages 7 pages
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