Inversion Kevin French - Inversion GTM
Inversion Selling
for Technology Services
Inversion Selling is the named B2B sales methodology built specifically for the buyer-controlled era. Every Kevin French engagement installs it. Here is what it is and why it was built.
01
The Problem It Solves
Every major sales methodology - SPIN, Challenger, MEDDIC, MEDDPICC - was built for a world where sellers controlled information. Buyers now enter the process with the same information sellers have. The methodologies built for information asymmetry create resistance in a symmetric market.
02
The MATH Qualification
MATH replaces the qualification frameworks built for a world where sellers controlled access to decision-makers. Misery, Access, Timing, Harm. MATH qualifies on the buyer's urgency to change - not the seller's opportunity to close.
03
The Six Stages
Inversion Selling's pipeline runs: Engaged, Prioritized, Sponsored, Aligned, Proposed, Closed. Each stage has explicit entry and exit criteria. The forecast becomes math - not confidence. The pipeline becomes accurate - not aspirational.
04
The Buying Consultant
The buyer in 2026 is more informed than the seller in 2016. Inversion Selling trains revenue teams to operate as buying consultants - peers who help the buyer navigate the decision - rather than salespeople who push toward a close.
"Most companies hire a CRO when they actually need a CGO. I know the difference - and I play both roles."
The Right Fit
This Is the Right Conversation If -
You're between revenue leadership hires
The highest-risk moment for a technology services company. A fractional CRO & CGO bridges it.
You're not sure which role you need
The Growth Audit answers that in 48-72 hours. Before committing to a full-time hire, know what you're hiring for.
Your current revenue model needs to change
Not improve - change. The person who runs the current model is not always the right person to design the next one.
You're PE-backed with a compressed timeline
A fractional CRO & CGO produces results in 60-90 days. A full-time hire produces results in 6-12 months.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.