Inversion Inversion GTM - Kevin French
For technology services and product companies.
The market moved.
Your revenue model didn't.
The Engagements
Three Offerings.
One Entity.
01 - Fractional CRO & CGO
Fractional CRO
& CGO
Executive go-to-market leadership for technology services and PE-backed tech companies. Not training. Not coaching. Most companies hire a CRO when they actually need a CGO. I know the difference - and I play both roles.
↗02 - Inversion Selling™
The
Methodology
Inversion Selling is the named B2B sales methodology for the buyer-controlled era, authored by Kevin French. Not an update to SPIN or Challenger - built on different physics. Installed in every fractional engagement. Available as a standalone system for leadership teams ready to rebuild from the ground up.
↗03 - Revenue Physics
Three Books
in 2026
Death by Execution. The Last Billable Hour. Inversion Selling. Three frameworks for the same disruption - viewed from three angles. The intellectual foundation behind every Inversion GTM engagement.
Book 01 - Coming 2026
Death by Execution
The information asymmetry inversion. The methodology graveyard. The only surviving professional identity.
Book 02 - Coming 2026
The Last Billable Hour
How AI is ending the $1.5 trillion labor arbitrage model the technology services industry was built on.
Book 03 - Coming 2026
Inversion Selling
The complete revenue operating system. The physics, the pipeline, the methodology. Built for the buyer-led era.
"I turned around a digital agency in 2008. I built a tech services GTM from zero to a $200M exit by 2016. AI is the same forcing function - different industry, same physics. I've already figured out what survives."
The Story
25 Years.
One Pattern.
In 2008 I turned around a digital agency while the economy collapsed around it. Six years later I built a tech services GTM from zero to a $200M acquisition. AI is the same forcing function - different industry, same physics. I've already figured out what survives.
Since then I've led revenue organizations at WPP, EPAM, BairesDev, and Globant. The pattern I kept seeing - smart teams, strong product, wrong operating system - is what Inversion Selling™ was built to fix. Most companies facing an industry forcing function don't need more effort. They need a different system built for the market that's actually in front of them.
Read the Full StoryEPAM
Revenue Leadership
BairesDev
Principal, Enterprise Growth
Stuzo
CRO, Partner - $200M Exit
Globant
Global VP, Enterprise Accounts
The Physics
Four Laws.
One Truth.
01
The harder you push, the more buyers resist. Pull back, they lean in. Every methodology built on force is fighting physics.
02
The buyer who owns the math of their own failure closes themselves. Your job is diagnosis, not persuasion.
03
Activity metrics measure motion. Agreement metrics measure progress. Your forecast keeps missing because the pipeline is full of deals that were never real.
04
Every methodology built before 2015 was designed for a world where sellers controlled information. That world ended. Running an old playbook in a new market doesn't underperform - it actively creates resistance.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue problem - I'll tell you in the first 15 minutes. No deck. No demo.
72-hour revenue diagnostic · Clear read on what's broken and what it's costing you