Fractional CRO for
Series B Technology Companies

The Situation

Series B is when product-led growth stops scaling and enterprise revenue architecture has to be built.

Series B technology companies have proven product-market fit and closed institutional capital on a growth thesis that requires building enterprise revenue capability. The founder-led sales motion that got you to Series A won't get you to Series C. What you need is a CRO who has built enterprise revenue organizations before - who can install the process, methodology, and infrastructure that institutional buyers expect to see when they evaluate your next raise.

From PLG to Enterprise Revenue

The transition from product-led growth to enterprise revenue is one of the most dangerous moments in a technology company's lifecycle. The skills that built the PLG motion - product intuition, customer empathy, speed - are different from the skills required to run an enterprise sales organization.

Kevin French installs Inversion Selling as the enterprise revenue operating system. MATH qualification separates real opportunities from pipeline theater. The six-stage pipeline gives your board a forecast they can actually rely on. The methodology gives your sales team a repeatable process that doesn't depend on individual heroics.

Most Series B companies need 12-18 months of fractional CRO leadership to build the enterprise revenue architecture and hit the milestone that Series C requires. The fractional model gets you C-suite caliber leadership without burning runway on a $400K salary before the methodology is proven.