Kevin French - Inversion GTM

Fractional CRO for
PE-Backed Technology Companies

PE timelines don't allow for 6-month CRO searches and 90-day ramps. Kevin French embeds immediately and owns the revenue number from week one.

The Situation

PE timelines don't allow for 6-month CRO searches and 90-day ramps.

Private equity firms acquiring technology services companies face a consistent problem: the revenue leadership that built the company to acquisition size is rarely the right team to drive the 3x growth the investment thesis requires. The window between close and the first board presentation is too short for a full-time CRO search, ramp, and impact. Kevin French solves that problem - embedding immediately as fractional CRO, stabilizing the revenue organization, and building toward the milestone that the next capital event requires.

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What PE Operating Partners Need

PE operating partners need revenue leadership that can move fast, operate at board level, and deliver measurable outcomes against a defined investment thesis. They don't need a consultant with a deck. They need an executive who owns the number.

Kevin French has operated inside PE-backed environments at multiple stages. He understands the board dynamics, the 100-day plan pressure, the EBITDA sensitivity of every revenue decision, and the difference between reporting that looks good and revenue architecture that actually is good.

The engagement starts with a rapid diagnostic - typically completed in the first two weeks - that identifies the specific revenue acceleration opportunities within the existing business. No 90-day discovery process. Real answers in the first month.

The Performance Layer

Every Kevin French engagement includes a performance layer - a percentage of net new revenue above an agreed baseline. This structure aligns his upside with the investment thesis and eliminates the misalignment that plagues traditional consulting engagements.

For PE firms, this structure is straightforward: the base retainer is an operating expense, and the performance layer only triggers when revenue milestones are hit. Kevin French only makes meaningful money when you do.

Engagements can be structured to run through a defined milestone - first board presentation, next capital event, platform add-on integration - or as an ongoing fractional CRO through the hold period.

Work With Kevin French

Revenue Leadership
on PE Timelines.

Kevin French works with PE-backed technology services companies across all stages of the investment lifecycle. If you need revenue leadership that can embed immediately and deliver against a defined investment thesis, start with a conversation. No long engagement process. Real answers fast.

Contact Kevin French

Or call directly: 856-418-0502