Inversion Kevin French - Inversion GTM
When to Hire a CRO
vs a CGO
The CRO and the CGO solve different problems. Most technology services companies hire the wrong one - not because they made a bad decision, but because they misdiagnosed the problem.
01
The Problem Is the Number
If your revenue target is clear, your pipeline exists, and the problem is converting pipeline to closed revenue - you need a CRO. The CRO owns the number, runs the forecast, fixes the qualification, and builds the team accountability.
02
The Problem Is the Model
If your revenue target is unclear, your ICP has shifted, your value proposition sounds like everyone else's, or your go-to-market motion produces the wrong conversations - you need a CGO. The CGO rebuilds the model.
03
The Problem Is Both
Most technology services companies at the $10M-$200M stage have both problems simultaneously. The number is off because the model is wrong. Kevin French plays both roles inside a single engagement.
04
The Misdiagnosis Cost
Technology services companies that hire a CRO when they need a CGO waste 12-18 months and $400K+ before they realize the number problem is actually a model problem. The Growth Audit diagnoses this in 48-72 hours.
"Most companies hire a CRO when they actually need a CGO. I know the difference - and I play both roles."
The Right Fit
This Is the Right Conversation If -
You're between revenue leadership hires
The period between full-time revenue leadership is the highest-risk moment for a technology services company. A fractional CRO & CGO bridges it.
You're not sure which role you need
The Growth Audit answers that question in 48-72 hours. Before committing to a full-time hire, know what you're hiring for.
Your current revenue model needs to change
Not improve - change. The person who runs the current model is not always the right person to design the next one.
You're PE-backed with a compressed timeline
A fractional CRO & CGO produces results in 60-90 days. A full-time hire produces results in 6-12 months.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.