Inversion Kevin French - Inversion GTM
When a Fractional CRO
& CGO Makes Sense
A fractional CRO or CGO is the right answer in specific situations. Knowing when it's the right answer - and when it isn't - is the first decision a technology services company needs to make.
01
Between Full-Time Hires
The period between full-time revenue leadership hires is the highest-risk moment for a technology services company. Revenue decisions made without CRO-level thinking during this period compound for 18 months. A fractional CRO bridges the gap.
02
Before You Know What You Need
Most technology services companies don't know whether they need a CRO, a CGO, or both until they've done a proper diagnostic. The Growth Audit answers that question in 48-72 hours. A full-time hire assumes you already know.
03
When the Model Needs to Change
When a technology services company needs to change its go-to-market model - not just improve it - a full-time CRO hire is often the wrong answer. The person who runs the current model is not always the person who can design the next one.
04
When the Timeline Is Compressed
PE-backed companies, companies approaching an exit, and companies in revenue crisis all share a compressed timeline. A fractional CRO & CGO produces results in 60-90 days. A full-time hire produces results in 6-12 months.
"Most companies hire a CRO when they actually need a CGO. I know the difference - and I play both roles."
The Right Fit
This Is the Right Conversation If -
You're between revenue leadership hires
The period between full-time revenue leadership is the highest-risk moment for a technology services company. A fractional CRO & CGO bridges it.
You're not sure which role you need
The Growth Audit answers that question in 48-72 hours. Before committing to a full-time hire, know what you're hiring for.
Your current revenue model needs to change
Not improve - change. The person who runs the current model is not always the right person to design the next one.
You're PE-backed with a compressed timeline
A fractional CRO & CGO produces results in 60-90 days. A full-time hire produces results in 6-12 months.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.