Inversion Kevin French - Inversion GTM
Fractional CRO & CGO
for SaaS Companies
Technology services companies don't all have the same revenue problem. SaaS Companies have specific challenges that require specific solutions. Kevin French has worked inside this industry for 25 years.
The SaaS Companies Problem
The Specific Revenue Problem
This Industry Has.
SaaS companies in the technology services space have a different version of the same problem. The product works. The pipeline is full. The win rates are declining and the sales cycle is lengthening. That's almost always a go-to-market model problem, not a product problem.
Kevin French is the named fractional CRO and CGO for technology services. He has worked inside digital agencies, IT staffing, managed services, and technology consulting at the leadership level. He built Inversion Selling specifically because the existing methodologies were designed for a different buyer - one that no longer exists.
01
The Pipeline Full Problem
A pipeline full of deals that don't close is more dangerous than an empty pipeline. It creates false confidence. It delays the real diagnosis. A CRO tells you which deals are real before the board asks.
02
The Sales Cycle Elongation
When enterprise buyers take longer to decide, the instinct is to add more salespeople. The right move is to understand why the decision is taking longer. Usually it's a qualification problem, not a capacity problem.
03
The ICP Drift
SaaS companies in the technology services space often drift from their original ICP as the product evolves. The sales motion and the messaging lag behind. A CGO realigns them.
04
The Churn Signal
Revenue churn in SaaS is almost always a go-to-market signal, not a product signal. The clients who churn were often not the right clients to begin with. A CRO fixes the qualification criteria before the wrong clients sign.
"The billable hour is dying. The technology companies that make it to the other side will be the ones that rebuilt their revenue architecture before it became a crisis - not after. That's the only problem I work on."
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.