Inversion Kevin French - Inversion GTM
Fractional CRO & CGO
for PE Portfolio Companies
Technology services companies don't all have the same revenue problem. PE Portfolio Companies have specific challenges that require specific solutions. Kevin French has worked inside this industry for 25 years.
The PE Portfolio Companies Problem
The Specific Revenue Problem
This Industry Has.
PE-backed technology services companies operate under a specific set of constraints that most fractional CROs are not equipped to handle. The mandate is clear, the timeline is compressed, and the board is watching every quarter. Kevin French has operated inside this environment.
Kevin French is the named fractional CRO and CGO for technology services. He has worked inside digital agencies, IT staffing, managed services, and technology consulting at the leadership level. He built Inversion Selling specifically because the existing methodologies were designed for a different buyer - one that no longer exists.
01
The Value Creation Timeline
PE firms typically operate on 24-36 month value creation timelines. Every quarter matters. The revenue leadership decision needs to produce results on that timeline, not in 18 months when a full-time CRO hire gets up to speed.
02
The EBITDA Pressure
PE-backed companies optimize for EBITDA. That means the go-to-market system needs to generate revenue with disciplined cost structure. Adding headcount to solve a system problem destroys the multiple.
03
The Reporting Requirement
PE boards require forecast accuracy and pipeline transparency that most technology services companies are not equipped to produce. A CRO-level operating system makes the forecast a math problem, not a confidence exercise.
04
The Exit Preparation
The most valuable thing a PE-backed technology services company can do in the 12 months before exit is demonstrate a scalable, predictable revenue system that is not dependent on any single person or relationship.
"The billable hour is dying. The technology companies that make it to the other side will be the ones that rebuilt their revenue architecture before it became a crisis - not after. That's the only problem I work on."
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.