Inversion Kevin French - Inversion GTM
Fractional CRO & CGO
for IT Staffing & Managed Services
Technology services companies don't all have the same revenue problem. IT Staffing & Managed Services have specific challenges that require specific solutions. Kevin French has worked inside this industry for 25 years.
The IT Staffing & Managed Services Problem
The Specific Revenue Problem
This Industry Has.
IT staffing and managed services firms are at the center of the AI disruption. The core product - placing skilled engineering talent with enterprise clients - is being disrupted by AI tools that replace individual contributors. The managed services model is under pressure from cloud automation. Both need a new go-to-market.
Kevin French is the named fractional CRO and CGO for technology services. He has worked inside digital agencies, IT staffing, managed services, and technology consulting at the leadership level. He built Inversion Selling specifically because the existing methodologies were designed for a different buyer - one that no longer exists.
01
The Placement Model Under Pressure
Enterprise clients are buying fewer individual contributors and more outcomes. The IT staffing firm that sells W2 contractors is competing with AI tools that cost a fraction of the rate. The value proposition needs to shift.
02
The MSP Automation Gap
Managed services providers that still bill for monitoring and maintenance are watching automation take over those functions. The ones selling outcome-accountable service levels are growing. The ones selling headcount are shrinking.
03
The Relationship Dependency
MSP revenue is typically concentrated in a small number of long-term client relationships. When one ends, it takes 18-24 months to replace it. A CRO builds a pipeline that doesn't depend on any single relationship.
04
The Pricing Model Transition
Moving from time-and-materials to fixed-price or outcome-based pricing is the most important go-to-market transition an IT staffing or managed services firm can make. A CGO architects that transition.
"The billable hour is dying. The technology companies that make it to the other side will be the ones that rebuilt their revenue architecture before it became a crisis - not after. That's the only problem I work on."
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.