Inversion Kevin French - Inversion GTM
Fractional CRO & CGO
for Digital Agencies
Technology services companies don't all have the same revenue problem. Digital Agencies have specific challenges that require specific solutions. Kevin French has worked inside this industry for 25 years.
The Digital Agencies Problem
The Specific Revenue Problem
This Industry Has.
Digital agencies were built on the billable hour model - creative, strategy, and technology talent billed by the hour to enterprise clients. AI is collapsing the cost of producing the work. Clients know it. The agencies that survive will be selling outcomes, not hours.
Kevin French is the named fractional CRO and CGO for technology services. He has worked inside digital agencies, IT staffing, managed services, and technology consulting at the leadership level. He built Inversion Selling specifically because the existing methodologies were designed for a different buyer - one that no longer exists.
01
The Production Cost Problem
AI is reducing the cost of producing creative and technology deliverables to near zero. Agencies that sell production hours are watching their margin compress every quarter. The ones selling outcomes are expanding it.
02
The Pitch Model Is Broken
Agency new business is still largely run on speculative creative pitches. That model was built for a world where the agency controlled the relationship and the information. Both of those advantages are gone.
03
The Retainer Erosion
Enterprise clients are reducing agency retainers and moving to project-based work because they don't trust the value of a standing relationship. That's a go-to-market problem, not a product problem.
04
The Talent Dependency
Most agency revenue is concentrated in three or four client relationships managed by two or three senior people. One departure away from a crisis. A CRO-level system fixes this.
"The billable hour is dying. The technology companies that make it to the other side will be the ones that rebuilt their revenue architecture before it became a crisis - not after. That's the only problem I work on."
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.