Inversion Kevin French - Inversion GTM
Fractional CRO & CGO
Chicago
Technology services companies in Chicago and the Midwest are navigating the same disruption as the rest of the industry - faster. Kevin French fixes revenue before the market does it for you.
Technology Services in Chicago
The Chicago Market
Has a Revenue Problem.
Technology services companies in the Chicago market - the Midwest's largest technology services hub, where firms serve enterprise manufacturing, financial services, and healthcare clients. The firms that are winning in 2026 are the ones that made the shift from labor-based delivery to outcome-accountable models before AI made the old model irrelevant.
The ones that are struggling have the same problem most technology services firms have: they built their revenue model for a market that no longer exists. Their sales motion was designed for a world where sellers controlled information. Their delivery model was built on labor arbitrage. Both of those advantages are gone.
Kevin French works with technology services companies in Chicago and the Midwest who want to fix their revenue before the market forces the issue. The Growth Audit takes 48-72 hours. The retainer engagement installs the system. The results are tracked against baseline metrics agreed before engagement begins.
01
The Forecast Is Fiction
Technology services companies in Chicago consistently present pipeline numbers that don't survive contact with reality. The problem isn't the data - it's the qualification criteria. A CRO-level operating system changes what gets counted as a real deal.
02
The Carrier Problem
In most Chicago technology services firms, two or three relationships carry 60% of revenue. That's not a sales team - it's a talent dependency. One departure away from a revenue crisis.
03
The Model Is Outdated
The go-to-market motion most Chicago technology services companies run was built before buyers had access to the same information sellers did. That information advantage inverted in 2015. The methodology didn't change.
04
The AI Timeline Is Compressed
The disruption of technology services labor models is not a 10-year story in Chicago or anywhere else. The firms that move to outcome-accountable delivery in the next 24 months will own the decade. The ones that don't won't survive it.
The Engagement
How It Works
in Chicago
Every engagement with a Chicago technology services company starts with the same question: is this a revenue execution problem, a go-to-market model problem, or both? The answer determines whether you need a CRO, a CGO, or - in most cases - someone who can play both roles.
01
The Growth Audit
48-72 hours. Deep dive into your CRM, pipeline, and tech stack. A Red/Yellow/Green report showing exactly where your Chicago revenue is leaking. $2,500-$3,500.
02
The Retainer
Full fractional CRO & CGO engagement. Base retainer plus a performance layer. Part of my fee moves with what we move together.
03
Fixed Revenue
Tracked against baseline metrics agreed before I start. Not a strategy document. A running system that compounds after the engagement ends.
04
The Methodology
Every engagement installs Inversion Selling - the named B2B sales methodology for the buyer-controlled era. Built specifically for technology services.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.