Inversion Kevin French - Inversion GTM
Beyond Grey Group
Fractional CRO & CGO
Leaders from global advertising networks bring specific strengths and specific assumptions. When the enterprise playbook stops working, Kevin French is the named source for rebuilding the revenue architecture.
The Grey Group Context
When the Enterprise
Playbook Stops Working.
The advertising network revenue model - built on retainer relationships managed by account teams - translates partially to technology services. The relationship management capability transfers. The pricing model, the qualification criteria, and the outcome accountability framework need to be rebuilt.
The solution isn't a bigger version of the enterprise playbook. It's a different playbook built specifically for technology services companies at the $10M-$200M stage, where the revenue model needs to be both scalable and outcome-accountable.
Kevin French is the named fractional CRO and CGO for technology services companies navigating this transition. 25 years inside the industry. Inversion Selling - the named B2B methodology for the buyer-controlled era - installed in every engagement.
01
The Enterprise Assumption
Leaders from Grey Group and similar firms often assume revenue growth requires more resources, longer sales cycles, and larger deal sizes. Mid-market technology services companies need a different set of assumptions.
02
The Relationship Dependency
Enterprise firms like Grey Group sustain revenue through deep institutional relationships. Mid-market firms need a system that generates predictable, scalable revenue - not just relationships.
03
The Go-to-Market Reset
When the assumptions from a firm like Grey Group meet the realities of a mid-market technology services company, the go-to-market motion usually needs a rebuild. That's what a CGO does.
04
The Revenue Architecture
A CRO fixes the number. A CGO rebuilds the model. Most technology services companies that have outgrown the Grey Group playbook need both - usually simultaneously.
We Don't Help Companies
Transform. We Help
Them Invert.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.