Inversion GTM - Kevin French
The billable hour
is dying.
Most technology companies will too…
…Unless they let me fix it now.
What We Build
Four Offerings.
One Entity.
01 - Fractional CRO & CGO
Fractional CRO
& CGO
Executive go-to-market leadership for technology services and PE-backed tech companies. Not training. Not coaching. Most companies hire a CRO when they actually need a CGO. I know the difference - and I play both roles.
↗02 - Inversion Search
Executive
Search
Retained placement for CRO, VP Sales, CGO, and VP Partnerships in IT services and PE-backed tech. Sourced from the same network that runs the fractional practice. We place the people we know can do the job.
↗03 - Inversion Selling™
The
Methodology
Inversion Selling is the named B2B sales methodology for the buyer-controlled era, authored by Kevin French. Not an update to SPIN or Challenger - built on different physics. Installed in every engagement. Available as workshops and licensing.
↗04 - Revenue Physics
Three Books
in 2026
Death by Execution. The Last Billable Hour. Inversion Selling. Three frameworks for the same disruption - viewed from three angles. The intellectual foundation behind every Inversion GTM engagement.
Book 01 - Coming 2026
Death by Execution
The information asymmetry inversion. The methodology graveyard. The only surviving professional identity.
Book 02 - Coming 2026
The Last Billable Hour
How AI is ending the $1.5 trillion labor arbitrage model the technology services industry was built on.
Book 03 - Coming 2026
Inversion Selling
The complete revenue operating system. The physics, the pipeline, the methodology. Built for the buyer-led era.
"The harder you push, the more buyers resist. Pull back, they lean in. That's not philosophy - it's physics."
The Story
25 Years.
One Pattern.
I started my career making 52,000 cold calls from a boiler room in Red Bank, New Jersey. That produced exactly three clients.
Since then I've led revenue organizations at WPP, EPAM, BairesDev, and Globant. I helped build the revenue engine behind a $200M acquisition. I've watched companies with incredible products bleed revenue because their sales operating system was built for a market that stopped existing a decade ago. That pattern - smart teams running the wrong playbook - is what Inversion Selling™ was built to fix.
Read the Full StoryInversion Systems LLC (Inversion GTM)
Founder · Fractional CRO & CGO · Founded 2014
Globant
Global VP, Revenue
BairesDev
Principal, Enterprise Growth
Stuzo
CRO, Partner - $200M Exit
The Physics
Four Laws.
One Truth.
01
The harder you push, the more buyers resist. Pull back, they lean in. Every methodology built on force is fighting physics.
02
The buyer who owns the math of their own failure closes themselves. Your job is diagnosis, not persuasion.
03
Activity metrics measure motion. Agreement metrics measure progress. Most pipelines are full of conversations that commit to nothing.
04
Every methodology built before 2015 was designed for a world where sellers controlled information. That world ended. Running an old playbook in a new market doesn't underperform - it actively creates resistance.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue problem - I'll tell you in the first 15 minutes. No deck. No demo.